AliveShoes Brings Your Creative Vision to Life
Every artist and creative being needs a medium to bring their stories and ideas to life. If shoes are your canvas of choices, we'd love to help with that.

Our mission

AliveShoes gives talented and creative people all over the world the professional resources to design their own custom shoes and launch a shoe line from scratch.

Our vision

For too long, the footwear industry has been fraught with barriers, making it difficult, if not impossible, for creatives, marketers, entrepreneurs, and influencers to launch small fashion and lifestyle shoe brands.

AliveShoes was created to pave a new path for anyone to design and produce quality footwear. Using our unique fashion-tech platform, individuals and small companies are easily able to start shoe lines for free, online, and in little time.
By eliminating the need for understanding supply chain and e-commerce, knowing a reputable network of producers, and spending six-figure start-up amounts, AliveShoes allows you to design and sell your own shoes with little risk but plenty of profits and rewards.

Shoes are indeed our main core, but we also aim to further expand our supply chain in the future, and offer our community of creators the opportunity to design multiple kinds of top quality design objects and fashion products; think special clothing, bags, fashion accessories, jewelry, sunglasses, leather objects, and more.

Fashion is an amazing medium of expression, and we are excited to offer talented creators the ability to share their new, beautiful products with the world.


Located in Le Marche, Italy, lies a 50 km piece of land responsible for the success of giant brands, such as Prada, Gucci, Tod's, Fendi, and Chanel and hundreds other independent footwear brands.
Known as The Shoe Valley district, more than 2,000 companies have their main offices located here, and 15,000 new footwear products are developed and launched each season from this unique region boasting 100 years of elite Italian shoemaking tradition.

The Shoe Valley is the dream place for any shoe designer and shoe entrepreneur on earth, and we’ve made it easily accessible to AliveShoes talented designers.
As home to top worldwide footwear intelligence, including an incomparable network of shoe designers, brands, factories, industry insiders, and professionals, The Shoe Valley is where your custom shoe designs will be transformed into quality- made footwear at affordable pricing.

Meet Luca Botticelli

Luca Botticelli is Co-Founder and CEO of AliveShoes. He is part of the Botticelli family, one of the famous shoe families that kick started the shoe valley movement in Italy after WWII.
With a marketing and management background, 20 years of footwear industry experience, and a great deal of digital and online marketing know-how, Luca holds the key to a giant footwear network and has the knowledge to advance new brands in the ever-competitive footwear and fashion industries.

Meet the AliveShoes Team

The AliveShoes team offers the firepower of digital and footwear expertise.
We are an elite group of top-notch shoe developers, software engineers, stylists, photographers, and marketers armed with plenty of experience to support and boost the success of AliveShoes designers.

Want to join our team of talented individuals? Check out our career opportunities.

Other partners
  • Pitti
  • Dsa
  • Conde-nast
  • Decoded
  • Sbc
AliveShoes custom shoe platform

AliveShoes liberalizes the universe of high-end footwear, giving opportunities to Designers, Artists and Influencers from all over the world.

AliveShoes custom footwear platform on wired magazine

Startup of the week: AliveShoes makes it easy
to design and sell shoes online

AliveShoes customization platform on the business of fashion

AliveShoes has lofty ambitions to radically
re-invent the shoemaking process

AliveShoes shoe design platform on il corriere della sera

Artisan-making and innovation help three
Italian co-founders toward a winning idea.

AliveShoes custom shoes platform on engadget

AliveShoes gives you many possibilities and
push shoe design a step further

AliveShoes made in italy shoe design platform on product hunt

Ranked #1 on The Future of
Fashion, Product Hunt

AliveShoes shoe designer platform on springwise

AliveShoes is an innovative platform that allows
consumers to design and sell their own shoes


Our design and production team is located at our headquarters in The Shoe Valley district of Le Marche, Italy. We also run international operations in three flexible offices in Milan, San Francisco, and Amsterdam.

  • Main HQ

    Le Marche, Italy

    Main HQ, Footwear development
  • International offices

    USA - The Netherlands

    North American office European office

What are you waiting for?
Start your journey in the fashion
industry with us.