About Aliveshoes

VISION ID Tim Buckler (US)
AliveShoes Brings Your Creative Vision to Life
Every artist and creative being needs a medium to bring their stories and ideas to life. If fashion products and footwear are your canvas of choices, we'd love to help with that.

Our mission

AliveShoes gives talented and creative people all over the world the professional resources to design their own custom shoes and fashion products and launch a fashion line from scratch.

Our vision

The footwear and fashion industry has long been riddled with obstacles, making it challenging for creatives, marketers, entrepreneurs, and influencers to establish their own fashion and lifestyle brands. AliveShoes was founded to forge a new path, enabling anyone to design and produce high-quality footwear and fashion items. Our groundbreaking fashion-tech platform allows individuals and small businesses to effortlessly launch their shoes and fashion lines online, with small to none investment, and in minimal time.

By eliminating the need for extensive supply chain and e-commerce knowledge, a reliable network of producers, and substantial start-up capital, AliveShoes empowers you to design and sell your shoes and fashion items with minimal risk and the potential for significant profits and rewards.

While footwear remains our primary focus, we are rapidly expanding our supply chain and offering our community of creators the opportunity to design a variety of top-quality design objects and fashion products. These include exclusive clothing, luxury bags, fashion bags, fashion accessories, jewelry, sunglasses, leather items, and more.

Fashion is a remarkable means of expression, and we are thrilled to provide talented creators the platform to showcase their unique, captivating products to the world.

LINES By Himmo Hokainen (JPN)

AliveShoes custom shoes platform on gq

AliveShoes supports artists, musicians, and talented creatives from all over the world in launching their own professional made-in-Italy footwear line.

AliveShoes custom shoe platform

The platform liberalizes the universe of high-end footwear, giving opportunities to Designers, Artists and Influencers from all over the world.

AliveShoes shoe designer platform on hypebeast

AliveShoes offers professional resources to design & launch a shoe line from scratch, taking care of all production from Le Marche, Italy.

AliveShoes custom footwear platform on wired magazine

Startup of the week: AliveShoes makes it easy
to design and sell shoes online

AliveShoes customization platform on the business of fashion

AliveShoes has lofty ambitions to radically
re-invent the shoemaking process

AliveShoes custom shoes platform on engadget

AliveShoes gives you many possibilities and
push shoe design a step further

AliveShoes made in italy shoe design platform on product hunt

Ranked #1 on The Future of
Fashion, Product Hunt

AliveShoes shoe design platform on il corriere della sera

Artisan-making and innovation help three
Italian co-founders toward a winning idea.

AliveShoes shoe designer platform on springwise

AliveShoes is an innovative platform that allows
consumers to design and sell their own shoes


The Shoe Valley of Italy

Nestled in Le Marche, Italy lies a 50-kilometer stretch of land that has been the driving force behind the success of renowned brands like Prada, Gucci, Tod's, Fendi, and Chanel, along with hundreds of independent footwear labels. Dubbed "The Shoe Valley", this region is home to more than 2,000 companies and boasts a century-long tradition of elite Italian shoemaking, with 15,000 new footwear products developed and launched each season.

For shoe designers and entrepreneurs, The Shoe Valley is a dream destination, and we've made it easily accessible to talented designers at AliveShoes. With access to the world's top footwear intelligence, including a vast network of designers, brands, factories, and industry insiders, The Shoe Valley is where your custom shoe designs will come to life, crafted with the highest quality and at affordable prices.

Expansion to other Italian fashion districts

AliveShoes is expanding its reach beyond The Shoe Valley to other famous Italian fashion design and production districts, including Campania, Tuscany, Abruzzo, and Veneto. Each of these Italian regions has a rich tradition of high-quality craftsmanship and is home to some of the most skilled artisans in the world. Our goal is to give our designers a complete framework of production that goes from shoes to clothing, bags, design objects and more.

AliveShoes has already established a presence in the Abruzzo region, with its bags and leather hub operating successfully from spring 2023 and providing a platform for talented designers to bring their visions to life.

As AliveShoes continues to expand its reach throughout Italy, the company is committed to supporting local artisans and preserving traditional techniques while also fostering innovation and creativity in the world of fashion design.

ROYAL JUDAH By Dante Fortson (US)

Meet Luca Botticelli

As the Co-Founder and CEO of AliveShoes, Luca Botticelli proudly hails from the esteemed Botticelli family – a prominent Italian fashion production dynasty that played a crucial role in revitalizing the nation's fashion production sector in the wake of WWII.

With 20 years of experience in the footwear and fashion industry, complemented by a decade-long tenure in the tech sector, Luca masterfully combines his expertise in supply chain and fashion with a profound grasp of digital and online strategies. This comprehensive background uniquely equips him to excel in modern fashion and footwear landscape, enabling him to support the AliveShoes community and platform at best.


The AliveShoes team brings together a dynamic fusion of digital and fashion proficiency. Comprising a diverse and talented collective of seasoned shoe developers, fashion developers, designers, software engineers, stylists, supply chain experts, photographers, and marketers.
Our team is well-armed with plenty of experience to support and boost the AliveShoes community and platform.

Want to join our team of talented individuals? Check out our career opportunities.

Other partners
  • Pitti
  • Dsa
  • Conde-nast
  • Decoded
  • Sbc

Our design and production teams find their home in Italy, with our supply chain headquarters nestled in the esteemed Shoe Valley district of Le Marche, and our leather and bags design and production labs located in the Abruzzo region. We adeptly manage international operations, technology, and communications, working both remotely and from our flexible offices in San Francisco and Amsterdam, ensuring unwavering oversight of our worldwide online platform and community.



    Supply chain HQ & Footwear development Leather & fashion developments
  • International offices

    USA - The Netherlands

    North American office European office

What are you waiting for?
Start your journey in the fashion
industry with us.