Content & PR manager
- Part-time / Full time
- Marketing & communication
AliveShoes gives talented and creative people all over the world the professional resources to design their own custom shoes and launch a shoe line from scratch.
Our community is international, made of designers, Artists, students, creative people and shoe lovers from all over the world.
Our mission is to support and nurture them, so to help them achieving their dream of launching a shoe line.
Our design and production facilities are based in Italy, in the biggest and most prestigious shoe design and development cluster in the world called The Shoe Valley (Located in Le Marche, Italy).
We are leading the biggest revolution in the footwear industry of the last 20 years. Joining us means to be at the upfront avant-garde of fashion-tech.
We are looking for an amazing content creator and PR wizard.
Proven operational excellence. Proven xperience in fashion, digital media, PR. Footwear enthusiast.
Global mindset. Rockstar attitude.
You'll be leading the PR of our best designers, Artists, students, creative people and shoe lovers from all over the world. You'll be their PR firepower and help them achieve great visibility. You'll also lead the creation of authentic content coming from our community and from our shoemaking labs.
The role covers 2 main aspects:
1/Manage Designer's PR
Our designers need to be seen and noticed out there. Once they reach a specific amount of sales, they can use our PR service, that will expand the visibility of their story and their product to bloggers, influencers, press and celebrities.
What will you do?
- Manage communication with designers that qualify to use PR service
- Create one to one relationships with bloggers, influencers, press and celebrities
- Manage a media budget and identify opportunities for our designer to be seen in magazine and publications around the world
- Recruit and manage PR agencies, Influencers platform, media platforms to help widen the reach
- Set-up the content to be published (photos, videos, copy) and arrange product shipments if needed
- Manage the whole publishing process with the media outlet and track results
2/ Create and share original content
Either it's a cool story of one of our designer, or a very good PR hit, or some backstage from our shoemaking labs, you'll be creating and sharing great content with our community.
You'll be crafting stories that create excitement and that foster their bond to our platform and brand.
What will you do?
- Improve existing drip newsletter campaigns
- Create original content about PR hits, designer's stories, shoemaking backstage or other relevant content and stream that to our community through newsletters and social media
- Manage and plan social media channels such as twitter, instagram and facebook
You are enthusiastic about Fashion and you totally love shoes.
You have fluent english spoken and written, knowing Italian and French is a plus.
You have a good knowledge of photoshop, you can manipulate photo content, graphic content with ease and prepare it for publishing.
You have a good knowledge of fashion trends, you have a great sense of design.
You have worked at least 5 years in a relevant position in PR, community management, media, digital agency or in a fashion company.
Having already worked in a PR position in a Fashion company or as a madia buyer in a agency, or in the press is a strong plus.
You are familiar with tech, you understand the dynamics and the flows of a digital product, you can use team communication tools, online chat tools, newsletter tools, CRM tools, Dashboards, and analytics tools.
You are great with emails, you have good copywriting skills and you are experienced with social media channels.
You have good graphic/editing skills and you are able to create and adapt great content
You are familiar with the process of publishing content on external media outlets, influencers platforms or digital platform.
You have already worked with big media outlets and influencers in the past. Having a solid network of contacts there is a big plus.
You are data driven, you like to measure results and optimize processes, you have a business oriented mindset.
You can and love to work from remote
You want to travel, grow, reach challenging goals, meet new people, work internationally, work on the go and fully embrace a cause with an all-in approach.
You love difficult challenges and you are stimulated to work with startups and talented people.
You are ambitious and energetic. You are a doer, you like to wear many hats when needed
We normally review applications weekly. If we find a fit we will get back to you in less than 2 weeks.
The first part of the process involve a skype call and a written test you can do from home. If we do find an initial fit, the second part of the process will be a 1-2 days full working session with us. We will fly you from wherever you are located and reimburse reasonable expenses or do it from remote entirely.
After the 2 days we will tell you if you are hired for a trial.
The trial lasts for 3months, if the trial is succesfull you'll be offered a 6 months to 3 year contract with the company.
For this position you will get about gross $2500/month for the 3 month trial ($1400 if part-time), and about gross $3200/month + bonuses for the 6 months to 3yr contract (this may vary based on the experience) ($1700 if part-time). The 6 months to3 years contract also gives you the possibility to get stock in the American holding company.
Work from remote together with a team of other 10 people working from remote.
You'll be working together with the talent management & community team.
AliveShoes is a startup, that means we go fast, we don't follow the standard rules, we are hands-on and we do lots of extra job. We look for exceptional people with plenty of energy, lot's of ambition that strive for excellence. If you want to start an amazing journey in the fashion-technology industry, grow fast and learn a lot in just a few months, give this application your best shot.