Community manager & Communication lead

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  • International + Italy + Remote
  • Full time
  • Marketing & communication
  • Mid-Senior

About AliveShoes

AliveShoes is an integrated platform that lets people and companies design, make, buy and sell custom footwear.
We boost an international community of 100.000+ people and brands that use our tools every day to develop and launch amazing products from scratch.

Our production is handled in Italy in the biggest and most prestigious shoe design and development cluster in the world called The Shoe valley (Located in Le Marche, Italy).

We are leading the biggest revolution in the shoe and fashion industry of the last 50 years. Joining us means to be at the upfront avantgarde of fashion-tech.

Job Description

The role covers 3 main aspects: manage daily communication with our users, manage and nurture the community and create compelling content

You will be in charge of welcoming, onboarding, engaging and helping our users, you will be managing and evolving their own personal journey within AliveShoes.

You will be managing all inbound communication through our CRM system, in coordination with the production dept, tech and logistics.

You'll be in charge of setting the communication tone and improving existing copy

You will be in charge of sourcing photo content from our top users around the world, manage our group of brand ambassadors and coordinate community activities such as events or meetups.

You will be in charge of creating new photo and written content, in forms of photoshootings and new stories to share via our blog, our social media, and to feature them in our website.

You will be managing and improving newsletter campaigns and engagement email campaigns.

You will be dierctly managing the Facebook, Instagram, Twitter and Pinterest channels of the company and the company blog.

You'll be activily promoting the company within specific target groups, recruiting brand ambassadors and setting up pertnerships to gain more visibility

You will be also overlooking relationships with press, influencers or external agencies.


You are enthusiastic about Fashion and you totally love shoes.

You have fluent english spoken and written, knowing Italian is a plus.

You have a good knowledge of fashion trends, you have a great sense of design.

You have worked at least 3 years in a relevant position in e-commerce, consumer internet, media, or in a fashion company. Having already worked in a communication position in a Footwear or Fashion company is a plus.

You are familiar with tech, you understand the dynamics and the flows of a digital product, you can use team communication tools, online chat tools, newsletter tools, CRM tools, Dashboards, and analytics tools.

You are great with emails, you have good copywriting skills and you are experienced with social media channels.

You have good photographic skills and you are able to create original and engaging stories.

In general you are great at sales and at establishing human connection within any media. You can create relationship with people, empower them and excite them.

You are data driven, you like to measure results and optimize processes, you have a business oriented mindset.

You are not a classic 9-5 office person. You want to travel, grow, reach challenging goals, meet new people, work internationally, work on the go and fully embrace a cause with an all-in approach.

You love difficult challenges and you are stimulated to work with startups and talented people.

You are ambitious and energetic. You are a doer, you like to wear many hats when needed


We normally get to speak with 50% of the applicants. If we find a fit we will get back to you in less than a week.

The first part of the process involve an initial skype call, a test you can do from remote and a small talk again once you have done with the test.

The second part of the process will be a 2 day full working day with us. We will fly you from wherever you are located and reimburse reasonable expenses.
At the end of the 2 days we will tell you if you are hired.

The hiring period is divided in two phases, a 3 month trial period, and a 1 year to 3 years contract after the trial.

For this position you will get about gross 3.000$/month for the 3 month trial, and about gross 4.000$/month for the contract (this may vary based on the experience)
The job will be always on the go. Partly based in Italy in our HQ, with very frequent travels to key cities and local strategic communities around the world, and also work from remote at times, when the situation makes it possible.
All travel expenses are paid by the company (life + travel, including accommodation).
You will also get shares in the American holding company, with 3 years vesting period and 1 yeat cliff, if your trial will be successfull.


AliveShoes is a startup, that means we go fast, we don't follow the standard rules we are hands-on and we do lots of extra job. We look for exceptional people with plenty of energy, lot's of ambition that strive for excellence. If you want to start an amazing journey in the fashion-technology industry, grow fast and learn a lot in just a few months, give this application your best shot.

Apply for this position REQUIRED *




AliveShoes gives people and companies the power to create their own custom shoes from scratch. Hassle-free and in very short time. We take care of all production and logistics from Le Marche, Italy, the most exclusive shoemaking district in the world.
AliveShoes gives people and companies the power to create their own custom shoes from scratch. Hassle-free and in very short time. We take care of all production and logistics from Le Marche, Italy, the most exclusive shoemaking district in the world.